BNP Paribas in Luxembourg and Tennis
BGL BNP Paribas has long been a key sponsor of tennis in Luxembourg, both supporting established international champions and reaching out to younger players to offer them high quality coaching.
BGL BNP Paribas is a sponsor and partner, amongst others:
- of the Fédération Luxembourgeoise de Tennis (Luxembourg Tennis Federation)
- of the international women’s tennis tournament the BGL BNP Paribas Luxembourg Open
BGL BNP Paribas Luxembourg Open
BGL BNP Paribas has been supporting this international women’s tennis tournament, organised by the IWTP, since it was first held in 1991.
In 2010, the bank became the name sponsor of the tournament, which was named the BGL BNP Paribas Luxembourg Open.
This tournament is among the largest sporting events to be held in Luxembourg. Year after year, its elite line-up draws more and more spectators.
On a local scale, BGL BNP Paribas sponsors the Fédération Luxembourgeoise de Tennis, whose main role is to promote this sport at all levels.
BNP Paribas, a lasting partnership with tennis
Since 1973, the relationship between BNP Paribas and tennis has grown increasingly strong. The BNP Paribas Group is now the leading partner of the sport worldwide, sponsoring about 550 tournaments a year, both professional and amateur. The Group also finances educational and social events linked to tennis, thus combining a passion for the game with social commitment.
The support BNP Paribas lends to big international competitions enables it to convey its brand image and thus to enhance its reputation and global exposure. It is also a way of deepening its personal relationships with customers and of meeting prospects the world over.