BNP Paribas Group in Luxembourg News and Press
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November 6, 2015 -

2016 BNP Paribas Global Entrepreneur Report based on one of the largest international surveys ever carried out, polling almost 2,600 multimillionaire entrepreneurs in 18 countries

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The Report reveals the emergence of the ‘Millennipreneur’, a new generation of entrepreneurs under 35 years old:

  • Each of whom has already started on average 7.7 companies, versus 3.5 among the elder ‘Baby Boomer’ generation.
  • On average the annual turnover of businesses run by millennials outperform by 43% those by baby boomers.
  • 78% of successful Millennipreneurs have a family history in business.
  • Women Millennipreneurs expect a profit margin of close to 35% for 2015.

This year, the 2016 BNP Paribas Global Entrepreneur Report survey reveals the emergence of a new generation of entrepreneurs under 35 years old. Dubbed the ‘Millennipreneurs’, these are business starters from ‘Generation Y’, born between 1980 and 1995, also known as Millennials. Their approach to business, in terms of their ambitions, results and leadership style, differs from that of other generations. “They create more companies, with larger headcounts and higher target profits. They certainly tend to be interested in the new economy, but are also equally active in many traditional sectors including Retail and Professional services such as law and accounting,” said BNP Paribas Wealth Management Co-CEO Vincent Lecomte, “At BNP Paribas Wealth Management we’re determined to use our powerful international reach to meet the needs of this clientele, especially as regards Private Equity and Socially Responsible Investment.”

Close-Up on Women Entrepreneurs 

The Report also focuses on women entrepreneurs. “The Report reveals that women entrepreneurs are more ambitious and have been more successful than their male counterparts. They also take a different approach to entrepreneurship in terms of leadership, financing and objectives. The survey sheds light on their expectations, and reinforces our determination to provide more closely-targeted support in developing their businesses,” said BNP Paribas Wealth Management Co-CEO Sofia Merlo. 

The 2016 BNP Paribas Global Entrepreneur Report, based on a survey conducted by the Scorpio Partnership consultancy, analyses the behaviour of some 2,600 High Net Worth and Ultra High Net Worth entrepreneurs across 18 countries in Asia, North America and Europe, with aggregate wealth of over $17 billion dollars. While the first edition of the report, published in 2014, concentrated on identifying these successful entrepreneurs, the second focuses on their approach to business, their ambitions, their motivation and their investments worldwide over the past year. 

Countries most conducive to entrepreneurship

  • The United States(1), China(2) and Germany(3) have been voted top locations by entrepreneurs for setting up a business
  • In terms of profit growth, entrepreneurs based in China, India and Turkey had the best year

China hosts the largest percentage of entrepreneurs posting higher profits last year (68.8%), also placing above-average importance on corporate social responsibility (CSR). Germany is a highly attractive country for the first generation entrepreneurs, with 63.4% of business founders being the first in their family to start a business. Entrepreneurs are also very active in Belgium, with each entrepreneur starting on average 6.7 businesses, versus a global average of 5.7 companies per entrepreneur.

 The emergence of the ‘Millennipreneur’

This new generation of entrepreneurs are under 35 years old. Also known as ‘Millennials’ and ‘Generation Y-ers’, their approach to business differs from that of their elders in terms of their ambitions, results and leadership style. Among the successful business owning millennials studied in this research, some 78% come from families with a history of running their own businesses. As a group, each has already established on average 7.7 companies, compared with an average of 3.5 among the 50-and-over Baby Boomers. Nevertheless, the business sectors in which they are prospering do not diverge very far from the previous generation.

  • Top 3 wealth creation sectors identified:
  1. Retail (12.5%)
  2. Professional services (8.5%)
  3. Technology (7.3%)
  • Top 3 sectors seen as ‘industries of the future’:
  1. Financial Services (8.4%)
  2. Social Media (8.2%)
  3. E-Commerce (8.2%)

Women Entrepreneurs

Women have been more successful than their male counterparts over the past year.

They are ambitious, with 89% of women entrepreneurs surveyed expecting growing or stable profits in the next 12 months. Female millennipreneurs are aiming even higher with close to 75% expecting business profits to increase in the next 12 months and expect close to a 35% gross profit margin for 2015.

  • Top 3 wealth creation sectors identified:
  1. Retail (16.5%)
  2. Professional services (11.2%)
  3. Fashion (6.0%)
  • Top 3 sectors if they were to switch businesses:
  1. E-Commerce (9.3%)
  2. Travel, Hospitality and Leisure (8.6%)
  3. Social Media (6.3%)
  • Top 3 criteria for success:
  1. Making a profit on their initial investment (35.2%)
  2. Passing the business on to the next generation (12.3%)
  3. Making a social impact (11.2%)

Poland, Spain and China have the highest rates of activity by successful women entrepreneurs. Swiss, German and Belgian women entrepreneurs are the most likely to be first generation entrepreneurs with no history of business ownership in their family. The main preferred sources of finance used by women starting a business – reported as: personal savings (43%), bank loans (21%) and personal loans from friends or family (17%) – reveal that women are more likely to rely on self-financing rather than a bank loan for their starting capital.

Investment trends / portfolio allocations by entrepreneurs

Across all the entrepreneurs surveyed for the Report, investment volumes had risen 12% in the last 12 months, with a significant increase in investments outside their domestic markets. While there is a major trend towards portfolio diversification, they nevertheless allocate on average 20% of their total investments in their own business and 17% in real estate. The entrepreneurs surveyed also show a greater appetite for private equity, averaging 9% of their investments, and Socially Responsible Investments (SRIs), averaging 6% of their portfolio total.

  • Top 3 investment geographies
  1. Asia Pacific
  2. Western Europe
  3. North America

Focus on Luxembourg  

Starting 4 companies on average, only entrepreneurs in Poland and Taiwan have started fewer (3.8). Highest average current worth at USD9.2M and the 2nd highest average turnover also at USD9.2M.

AT A GLANCE

Press contact BNP Paribas Wealth Management 

Servane Costrel de Corainville:  + 33 (0)1 42 98 15 91 / 06 74 81 98 27  servane.costreldecorainville@bnpparibas.com